LIONSGATE GIVES AWAY $250,000 IN TIMES SQUARE MAGIC STUNT TO DEBUT NOW YOU SEE ME: NOW YOU DON’T TRAILER
Lionsgate surprised New Yorkers and fans nationwide this morning by giving away $250,000 in digital payments as part of a jaw-dropping Times Square stunt celebrating the trailer debut of Now You See Me: Now You Don’t.
Residents and tourists alike were met with a massive digital billboard flashing the words “NOW YOU SEE ME,” a live countdown clock, and a mysterious phone number, inviting them to text or call for a surprise.
As the countdown hit zero, the billboard flipped to reveal: “NOW YOU DON’T” and fans received a surprise text with the brand-new trailer – and instant cash prizes, courtesy of The Horsemen.
Franchise newcomers Ariana Greenblatt, Justice Smith, and Dominic Sessa joined the magic in person to help stage the visual “heist” in the heart of Times Square.
The stunt was designed to capture the spirit of magic and mischief that the franchise is known for.
ONLY IN THEATERS NOVEMBER 14
Directed by: Ruben Fleischer
Screenplay by: Seth Grahame-Smith and Michael Lesslie and Paul Wernick & Rhett Reese
Story by: Eric Warren Singer
Cast: Jesse Eisenberg, Woody Harrelson, Dave Franco, Isla Fisher, Justice Smith, Dominic Sessa, Ariana Greenblatt, with Rosamund Pike and Morgan Freeman
Synopsis: The Four Horsemen return along with a new generation of illusionists performing mind-melding twists, turns, surprises, and magic unlike anything ever captured on film.
About Cineplex Pictures
Cineplex Pictures, a division of Cineplex, is a distributor of a wide range of genre films. Recent titles include Flight Risk, The Best Christmas Pageant Ever, The Strangers: Chapter 1, The Queen of My Dreams, The Boy and the Heron, The Hunger Games: The Ballad of Songbirds & Snakes, SAW X, Are You There God? It’s Me, Margaret, and John Wick: Chapter 4.
Source: Lionsgate/Cineplex Pictures
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